HP My Twister Love
For the launch of HP's beautiful and sleek TX1000 tablet notebook, we created a 1 minute video ad that poked fun at typical fragrance adverts by the likes of Calvin Klein and Jean Paul Gaultier.
In the video we see a half naked male model prancing around in his Y-fronts whilst touching and caressing this new notebook. The video was produced and edited in conjunction with RSA films London and the final execution was housed on a microsite where viewers were encouraged to upload photographs of their friends faces in place of the model, and add additional accessories like wigs, hats and some rather large Pat Butcher type earrings. The user could then forward it to the intended recipient.
The campaign included prints ads, Transvision boards and digital escalator panels leading down to the underground at both Euston and Charring Cross stations.