Shell Advanced

This Global Campaign was developed for Shell in technical partnership with Ducati motorcycles. Consumers were encouraged to purchase a bottle of Shell Advanced motor oil from their local forecourt with the chance to win tickets to the season finale of the MotoGP in Valencia, Spain. But that wasn't all, the winners who flew out to Valencia also had the chance to unlock and win a new Ducati Monster motorcycle. Upon arrival at the Valencia Exhibition Palace, the guests were asked to select a Ducati key at random and throughout the evening individuals were asked to come to the stage and try their key to unlock the Ducati Monster.

Agency ____ Iris Worldwide