Philips PerfectCare
For the launch of the new Philips PerfectCare steam generator iron we were tasked with creating an online interactive microsite that supported the TVC and print assets. The key benefit of this revolutionary new iron was that it doesn't need the user to alter the sole plate temperature between changing garments, relying on the power of steam as opposed to heat. This meant that its possible to iron silk directly after denim for example, cutting down on the amount of time it takes to complete all garments in the laundry basket.
We developed an interactive animation of the iron travelling along an ironing board over various garments. The first stage gave an overview of this revolutionary iron. The user then dragged the iron around a horizontal axis showing an overhead view of different garments travelling underneath, and the temperatures at which the garments would burn under normal conditions.
As the user dragged the iron around even further the internal mechanics of the iron showed how the steam flows through the channels underneath the sole plate.
As well as the microsite we built a suite of rich media and standard banners, including a banner in which the users cursor would burn the webpage they were currently on if they left it in one position for too long.