Philips Obsessed with Sound
I worked with ‘Iris worldwide’ on this multi-million pound marketing campaign for the Philips Fidelio range. The creative saw the face of Beady Eye singer and ex-Oasis front man Liam Gallagher as the hero, positioning the product within the singers mouth portraying 'Music as the artist intended'.
The campaign targeted an audience who wanted to hear the detailed sound of music, through the premium sound technology of the Fidelio docking range for iPads, iPods and iPhones.
This integrated campaign ran across digital, outdoor, tube advertising and mobile communications driving consumers to sign up to the Philips 'Obsessed with Sound' Facebook page.