Shell Ferrari LEGO®
A Global campaign for Shell V-power fuels, we teamed up with Ferrari and LEGO to produce six iconic Ferrari models that consumers can collect whilst purchasing fuel.
The creative includes a TVC showing Fernando Alonso, Felipe Massa and Stefano Domenicali racing the models, a digital interactive experience that allows the user to build a virtual model of their choice and attempt to race and stop it in front of a Shell forecourt, and a suite of print ads and forecourt assets. A life size ferrari F1 car built from LEGO was also produced and travels around the world promoting the campaign.