Sony Face Off
Xperia Face Off was a multiplayer One-touch sharing game in which players drove remote control cars mounted with Sony Xperia T and Xperia S smartphones around a specially built arena. The game features pinball-style obstacles and a skate park-style terrain filled with NFC-enabled Sony devices including Xperia T Smartphones and Sony speakers. The game was available to play online and open to the public in the Truman Brewery in Shoreditch, London for three consecutive weekends. Players could try to win a variety of Sony prizes including an all expenses paid trip to Las Vegas.
The game allowed players to take control of real phones both in person and online via the Xperia Face Off microsite, giving them the chance to test drive the One-touch experience and learn about the technology.
The online game invited players to upload their Facebook profile picture, which then appeared on one of the Xperia remote controlled cars. They were then able to see their car and drive it around the specially built One-touch sharing arena. The aim of the game was for players to share their picture by driving over target Xperia handsets embedded within the arena.
Players competed against each other to transfer their picture as many times as possible and earn bonus points by sharing a music track with the Sony speakers, all whilst manoeuvring their Xperia car and avoiding other players.