EasyJet :: Make The FD Smile
We were given the proposition “There are no excuses, you have to fly easyJet for business”. From this we developed a interactive rich media banner advertisement and supporting landing page that saw the financial director (of a generic company) react in a series of over the top ways, to the massive savings that could be gained if his colleagues flew using easyJet for business compared to their rivals British Airways.
The reactions of the financial director included cartwheeling in front of his desk, jumping around on a Pogo-stick, being chased by a security guard after removing his pants and a fully choreographed dance with a Cheerleading troop.
When the campaign ran the banner generated more click-through's to the easyJet 'book now' section in the first three days than the previous campaign had managed in it's two week run.